Gordaen’s Blog

Does anyone know what this is supposed to mean? It’s an advertisement from Newegg, a company that I usually praise, but it does not make any sense to me. This did not strike me as typical Newegg quality, so I looked into it a little more. The Seagate press release has this to say:

The content we create, collect and share – the movies, music, books, work, art and photos – defines who we are and has become an integral part of our digital lifestyle. And now, wherever you are, whenever you need it, Seagate Technology (NYSE: STX) makes sure “Your On.”

I added the bolding to point out that “Your On” is indeed their slogan. If it had been “you’re on” (i.e., “you are on”), the original advertisement would have made more sense. I think the best slogan (given the wording) would have been “FreeAgent: Wherever you are, you’re on.” Perhaps Seagate is using “on” as a noun and they want to be my “on.” Their slogan is on… my nerves, anyway.

After piecing my brain back together from the minor explosion that occurred in trying to comprehend this, I came across a related blog post. It seems this came up half a year ago and Seagate has not corrected the problem, so they obviously don’t care (or don’t want to publicly admit the mistake). I am saddened when I think of how many people must have seen this slogan and not caught the mistake. Just imagine the board room where the marketing executive was selling his/her point and all the “people with power” were nodding like bobbleheads dolls.